
Deram Records was a subsidiary record label established in 1966 by Decca Records in the United Kingdom. At this time U.K. Decca was a completely different company from the Decca label in the United States, which was then owned by MCA. Decca initially conceived Deram Records initially as an outlet for stereo 'Deramic Sound' recordings of contemporary pop and rock music.
In late 1967 Deram was reinvented as a home for 'alternative' or 'progressive' artists, the roster later included British jazz and folk as well. Decca positioned it against Island Records, Harvest Records and Vertigo Records, but it failed to compete long-term. An extra progressive series with SDL prefixes did not improve the situation.